The first Georgian beer brand is returning to the market – a new product of “Zedazeni”

The first Georgian beer brand is returning to the market – a new product of “Zedazeni”

For reference, “Aia” appeared in 1953 in the city of Kutaisi. Revaz Dvalishvili, an entrepreneur, working in Kutaisi and the founder of “Dvalishvili Waters,” launched the brand.

Zedazeni is introducing a new product. We are talking about the first Georgian beer brand, “Aia”, which is returning to the market.

In the early 80’s, the brand disappeared. Attempts to return it were made in the 90s when the brand was led by Revaz Dvalishvili’s descendants. However, “Aia”, which returned in the 90s, again disappeared in a matter of months. Now Zedazeni is planning to return it.

The philosophy of our business group is to create a product that will have the best quality, and that will make Georgian people proud. Georgian Beer Company was founded in 2011. This is the third beer and lemonade factory that the group has built on the territory of Georgia. The plant is equipped with the high-tech, best available technology.

“We started working on “Aia” two years ago. The first beer brand, “Aia” embodies a cultural footprint and historical context in it. It is not only related to the consumption of the beer, but also to the past, adolescence, and memories. It can be said that “Aia” has roots, origins, and history that Georgian people were proud of.

The second and main advantage of “Aia” is its brand origin and the cultural heritage from the Imereti region and Kutaisi City, part of which is the brand “Aia”.

Therefore, for the consumer, “Aia” is considered as a native brand with which it experiences emotional closeness. It reminds us of missed feelings or situations and presents us as a taste of real longing that needs to be repeated. “Who, if not, our team should continue the history of Aia,” – the company announced.


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