Established in 2017, Magniti operates stores in the format of discounter convenience stores. Magniti’s strategy to target underserved customer segments and focus on less penetrated markets in the region has helped the company differentiate itself from other grocery retailers. Understanding customer needs and creating a point of attraction in rural areas helped Magniti establish strong brand loyalty. Currently, the company employs approximately 10,000 people. Currently, Magniti has approximately 500 stores all over the country, occupying first place in market share in regions. This has led to a turnover of over 450 ml $.